Marketing Department

Marketing Department

 

 

Below are some practical projects, which are often real business cases, which may pertain to Sales Department:

 

 

Social Media

 

Generating Suitable Visual & Video Content Ideas

 

(Course: Advanced Social Media Online Training Course)

Learn how to generate a wide range of visual & video-based content ideas suited to a campaign or brand.

 

 

Social Sharing

 

(Course: Advanced Social Media Online Training Course)

Gain understanding in psychology of social sharing, building content & get insights around your current brand positioning & social conversation.

 

Brand Identity & Conversion

 

(Course: Advanced Social Media Certification Training Course)

Learn how to outline a story narrative, with objectives to define your brand identity & push consumers toward defined conversion point.

 

 

Content Marketing

 

(Course: Advanced Social Media Certification Training Course)

Use customer profiles or personas to determine which types of content to develop for upcoming social media campaigns

 

 

Search Engine Optimisation (SEO) Marketing

 

Keyword Analysis and Research

 

(Course: Advanced Search Engine Optimization (SEO) Online Training Course)

Gain knowledge in using keyword research & effectiveness index, building information hierarchy of your webpage

 

Planning & Building SEO Structure of Website

 

(Course: Advanced Search Engine Optimization (SEO) Online Training Course)

Build SEO structure for website based on site architecture & overall information hierarchy.

 

Pay Per Click Marketing

 

 

Marketing – Pay Per Click – Using Keyword Planner to Conduct Research on Keywords

 

(Course: Advanced Pay Per Click (PPC) – Online Master Certification Program)

Using keyword planner, complete initial research on keywords encompassing your target services for scenario provided.

 

Using Researched Keywords to Create Ads to Reach Target Customers

 

(Course: Advanced Pay Per Click (PPC) – Online Master Certification Program)

Using your researched keywords, create ads for your product or service to reach your target market.

 

 

Audience Targeting and Strategy

 

(Course: Advanced Pay Per Click (PPC) – Online Master Certification Program)

Target your ideal customer and maintain conversion of those who have turned into leads via seeing your ads.

 

Account Organization

 

(Course: Advanced Pay Per Click (PPC) – Online Master Certification Program)

Organize data to understand relationship between layers of your account to help organize your ads, keywords, & ad groups into effective campaigns.

 

  

Streaming

 

Real Time Analytics on Streaming Data – Big Data

 

(Course: AWS Big Data Certification Training)

Use Amazon Web Service (AWS) big data stack for data engineering to analyze a stream of data from IoT temperature sensor devices in real time.

 

Event Management

 

Develop a React App to Promote Upcoming Events – Software Development

 

(Course: React.js)

Build a React app where users can view & promote upcoming events, set up JSON server for testing until backend APIs are ready & finally manage the state using Redux.