Below are some practical projects, which are often real business cases, which may pertain to Sales Department:
Generating Suitable Visual & Video Content Ideas
Learn how to generate a wide range of visual & video-based content ideas suited to a campaign or brand.
Gain understanding in psychology of social sharing, building content & get insights around your current brand positioning & social conversation.
Brand Identity & Conversion
Learn how to outline a story narrative, with objectives to define your brand identity & push consumers toward defined conversion point.
Use customer profiles or personas to determine which types of content to develop for upcoming social media campaigns
Search Engine Optimisation (SEO) Marketing
Keyword Analysis and Research
Gain knowledge in using keyword research & effectiveness index, building information hierarchy of your webpage
Planning & Building SEO Structure of Website
Build SEO structure for website based on site architecture & overall information hierarchy.
Pay Per Click Marketing
Marketing – Pay Per Click – Using Keyword Planner to Conduct Research on Keywords
Using keyword planner, complete initial research on keywords encompassing your target services for scenario provided.
Using Researched Keywords to Create Ads to Reach Target Customers
Using your researched keywords, create ads for your product or service to reach your target market.
Audience Targeting and Strategy
Target your ideal customer and maintain conversion of those who have turned into leads via seeing your ads.
Organize data to understand relationship between layers of your account to help organize your ads, keywords, & ad groups into effective campaigns.
Real Time Analytics on Streaming Data – Big Data
(Course: AWS Big Data Certification Training)
Use Amazon Web Service (AWS) big data stack for data engineering to analyze a stream of data from IoT temperature sensor devices in real time.
Develop a React App to Promote Upcoming Events – Software Development
Build a React app where users can view & promote upcoming events, set up JSON server for testing until backend APIs are ready & finally manage the state using Redux.