(Note: All course fees are in USD)

Course Description

Through this PPC training course, you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics. Gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI.

Offered in Partnership with

Simpliearn

Course Delivery

• Online self-paced learning (10 hours)
• Virtual classroom training (24 hours)

Total online blended learning: 34 hours

Benefits

• Total online blended learning of 34 hours
• Lifetime access to self-paced learning
• Industry-recognized course completion certificate
• Five industry-specific projects
• 126 live demos of Google Ads, Google Analytics, and YouTube Ads tools
• Aligned to Google Ads and Bing Ads Certification exams
• Work with Google Ads, Google Analytics, and learn conversion tracking

Skills to be Learned

• Search psychology
• Buying funnel
• Keyword organization and match types
• Keyword research
• Advanced ad features
• Ad testing and extensions
• Language targeting
• Audience reach
• Display network
• Bidding and attribution
• Campaign and ad group organization
• Quality score
• PPC strategy
• Track clicks and ROI
• Display advertising

Award

Advanced Pay Per Click (PPC) “Certificate of Achievement” issued by Simplilearn

Awarding Organisation

Simplilearn

Learning Outcomes

By the end of this Advanced Pay Per Click (PPC) Certification Training, you will be able to:

• Understand pay per click advertising concepts
• Analyze the market shared by each search engine
• Choose the best-suited keywords to fit the advertising model
• Analyze different campaign settings and PPC pricing models
• Develop paid advertisement campaigns and use ad groups effectively

Assessments

Course-end Quizzes

Projects

Project 1 – Keyword Research

Using the keyword planner, complete the initial research on keywords that encompass your target services for the scenario provided.

Project 2 – Ad Creation

Using your researched keywords, create ads for your product or service to reach your target market.

Project 3 – Audience Targeting and Strategy

Create an audience to help you target your ideal customer and maintain the conversion of those who have turned into leads via seeing your ads.

Project 4 – Account Organization

Using the information, organize data to understand the relationship between the layers of your account to help organize your ads, keywords, and ad groups into effective campaigns.

Course Completion Criteria

• Attend one LVC Class OR complete at least 85% of the OSL courses
• Successfully complete one assessment project

Who Should Enrol

PPC skills are ideal for those who seek all types of positions in paid marketing. The roles best suited to become PPC specialists are marketing managers, digital marketing executives, marketing and sales professionals, management, engineering, business, and communication graduates, and entrepreneurs and business owners.

Prerequisites

There are no prerequisites for this PPC Certification training. However, basic Digital Marketing knowledge is recommended.

Course Overview

Course Introduction
Lesson 01 – Psychology of Search
Lesson 02 – Buying Funnel
Lesson 03 – Understanding Keyword Organization
Lesson 04 – Keyword Match Types
Lesson 05 – Negative Keywords and Managing Search Terms
Lesson 06 – Keyword Research
Lesson 07 – Creating Compelling Ads
Lesson 08 – Advanced Ad Features
Lesson 09 – Ad Testing
Lesson 10 – Ad Extensions
Lesson 11 – Campaign Types Budget and Reach
Lesson 12 – Location and Language Targeting
Lesson 13 – Introduction to Audience Types
Lesson 14 – How to Segment Data and Create Lists
Lesson 15 – Using the Audience Lists to Reach Customers
Lesson 16 – Introduction to the Display Network
Lesson 17 – Display Targeting Options
Lesson 18 – Display Ad Formats
Lesson 19 – Setting And Measuring Goals
Lesson 20 – Bidding and Attribution
Lesson 21 – Reporting and Testing
Lesson 22 – Ad group organization
Lesson 23 – Campaign Organization
Lesson 24 – Working with Multiple Accounts
Lesson 25 – Introduction to Quality Score
Lesson 26 – Working with Quality Score
Lesson 27 – Quality Score Diagnosis and Pivot Tables
Lesson 28 – Setting Up Your PPC Strategy
Lesson 29 – Creating Your Account
Lesson 30 – Managing Your Account
Lesson 31 – Shopping and Video Campaigns
Lesson 32 – Automation and Other Tools

PPC Course Advisor

Brad Geddes

Expert PPC Marketer, Founder of Certified Knowledge, Author

Brad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.

Accessible Period of Course 

1 Year from date of enrolment