(All course fees are in USD)

Course Description

SEO is perhaps the most challenging and rewarding marketing discipline. Combining data, analytics, content marketing, and proficiency with HTML and technical site optimization, SEO unlocks the potential of your marketing efforts. This SEO course covers all these key skills and how they coordinate to become an effective marketing strategy.

Offered in Partnership with

Simplilearn

Course Delivery

• Online self-paced learning (35 hours)
• Live virtual classroom training (16 hours)

Total online blended learning: 51 hours

Benefits

• 20+ real-life industry-based projects
• Learn Google’s popular tools like Keywords Trends and Search Console
• Gain detailed insights on advanced web analytics
• Get 360 degrees understanding of planning and marketing a website

Skills to be Learned

• Search engine optimization
• Content marketing
• Web analytics
• Keyword management and research
• Website management and optimization
• URL management

Award upon Successful Completion

Certificate of Achievement in Search Engine Optimisation from Simplilearn

Awarding Organisation

Simplilearn

Learning Outcomes

By the end of this Advanced Search Engine Optimization (SEO) Training course, you will be able to :

• Create interesting and compelling marketing content
• Identify prospects and create an effective content marketing strategy
• Create brand messaging and appropriate content guidelines
• Learn how to find industry influencers and identify promotional opportunities
• Learn content marketing strategies, tactics, and best practices to produce effective content
• Learn how to develop appropriate content for each type of audience segment
• Create best practices for content across media types, including social media, images etc.
• Leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
• Perform digital data analytics to derive important insights for all aspects of the customer lifecycle across digital channels
• Understand the concepts of web analytics from ground zero to master analytics across digital channels
• Gain in-depth knowledge of web analytics, social analytics, mobile analytics, and content analytics
• Acquire an end-to-end understanding of how digital and data analytics impact the conversion funnel, customer retention and acquisition, CPA, LTV, and overall customer engagement
• Learn how to use Google Analytics, Google Digital Studio, Klipfolio, and Tableau

Assessments

Course-end Quizzes

Simulation Test

5 Projects

Project 1 –  Keyword analysis and research

Using keyword research and effectiveness index, build information hierarchy of your webpage.

Project 2 – SEO structure planning

Project 3 – Website audit documentation

Using Simple Audit Template, do a SWOT analysis on your website, and create prioritized actionable items.

Project 4 – Inbound link building

Identify new inbound link targets for your site and document the process required for determining those targets.

Project 5 – Marketing plan

Create a 360-degree marketing plan for your business including target audience, keywords, potential lead behavior flow, and actionable marketing campaign goals.

Course Completion Criteria

• Complete 85% of the online self-paced learning (OSL) course
• Attend all the sessions within one live virtual batch
• Complete five projects
• Complete one simulation test with a minimum score of 75%

Who Should Enrol

SEO training is beneficial for anyone who wants to become proficient in SEO best
practices, particularly: marketing managers, digital marketing professionals, content writers, marketing and sales professionals; management, engineering, business, and communications graduates; and entrepreneurs and business owners.

Prerequisites

There are no prerequisites for this online course.

Course Overview

1. Introduction to SEO

2. How Search Engines Work

3. Keyword Research

4. On Page Optimisation

5. Website Management & Optimisation

6. Off Page SEO

7. Planning a New Website

8. Market Your Optimised Website

9. Analytics & Measurement

10. What is Next Learning Path

SEO Course Advisor

Matt Bailey

Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

Access Period of Course

1 Year from date of enrolment

Customer Reviews

Simplilearn’s Advanced SEO course is a good springboard for the traditional marketers.

Simple, clean and perfect courseware!

This course will make you learn everything you need to know about search engine optimization, nothing more and nothing less. Highly recommended.

This was a great course for someone like me, who understands the importance of SEO but don’t know how to implement it. I now have a much better understanding. Thanks!

Thanks! I see now how to improve my projects and get a better result.