Expert Programmes

Advanced Search Engine Optimization (SEO) – Online Training Course

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(All course fees are in USD)

Course Description

SEO is perhaps the most challenging and rewarding marketing discipline. Combining data, analytics, content marketing, and proficiency with HTML and technical site optimization, SEO unlocks the potential of your marketing efforts. This SEO course covers all these key skills and how they coordinate to become an effective marketing strategy.


Offered in Partnership with


Course Delivery
  • Online self-paced learning (35 hours)
  • Live virtual classroom training (16 hours)

Total online blended learning: 51 hours


  • 20+ real-life industry-based projects
  • Learn Google’s popular tools like Keywords Trends and Search Console
  • Gain detailed insights on advanced web analytics
  • Get 360 degrees understanding of planning and marketing a website


Skills to be Learned
  • Search engine optimization
  • Content marketing
  • Web analytics
  • Keyword management and research
  • Website management and optimization
  • URL management


Award upon Successful Completion
Certificate of Achievement in Search Engine Optimisation from Simplilearn


Awarding Organisation



Learning Outcomes

By the end of this Advanced Search Engine Optimization (SEO) Training course, you will be able to :

  • Create interesting and compelling marketing content
  • Identify prospects and create an effective content marketing strategy
  • Create brand messaging and appropriate content guidelines
  • Learn how to find industry influencers and identify promotional opportunities
  • Learn content marketing strategies, tactics, and best practices to produce effective content
  • Learn how to develop appropriate content for each type of audience segment
  • Create best practices for content across media types, including social media, images etc.
  • Leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
  • Perform digital data analytics to derive important insights for all aspects of the customer lifecycle across digital channels
  • Understand the concepts of web analytics from ground zero to master analytics across digital channels
  • Gain in-depth knowledge of web analytics, social analytics, mobile analytics, and content analytics
  • Acquire an end-to-end understanding of how digital and data analytics impact the conversion funnel, customer retention and acquisition, CPA, LTV, and overall customer engagement
  • Learn how to use Google Analytics, Google Digital Studio, Klipfolio, and Tableau




Course-end Quizzes


Simulation Test


5 Projects


Project 1 –  Keyword analysis and research

Using keyword research and effectiveness index, build information hierarchy of your webpage.


Project 2 – SEO structure planning

Certification CriteriBuild the SEO structure for your website based on the site architecture and overall information hierarchy.


Project 3 – Website audit documentation

Using Simple Audit Template, do a SWOT analysis on your website, and create prioritized actionable items.


Project 4 – Inbound link building

Identify new inbound link targets for your site and document the process required for determining those targets.


Project 5 – Marketing plan

Create a 360-degree marketing plan for your business including target audience, keywords, potential lead behavior flow, and actionable marketing campaign goals.


Course Completion Criteria
  • Complete 85% of the online self-paced learning (OSL) course
  • Attend all the sessions within one live virtual batch
  • Complete five projects
  • Complete one simulation test with a minimum score of 75%


Who Should Enrol

SEO training is beneficial for anyone who wants to become proficient in SEO best
practices, particularly: marketing managers, digital marketing professionals, content writers, marketing and sales professionals; management, engineering, business, and communications graduates; and entrepreneurs and business owners.



There are no prerequisites for this online course.


Course Overview
1. Introduction to SEO
2. How Search Engines Work
3. Keyword Research
4. On Page Optimisation
5. Website Management & Optimisation
6. Off Page SEO
7. Planning a New Website
8. Market Your Optimised Website
9. Analytics & Measurement
10. What is Next Learning Path


SEO Course Advisor
Matt Bailey

Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.


Access Period of Course

1 Year from date of enrolment


Customer Reviews


Marko Stefan

Marketing Manager at Sana delikatese d.o.o.

Simplilearn’s Advanced SEO course is a good springboard for the traditional marketers.


Macie Rojas

Simple, clean and perfect courseware!


Aleah Rodgers

This course will make you learn everything you need to know about search engine optimization, nothing more and nothing less. Highly recommended.


Esmeralda Mclaughlin

This was a great course for someone like me, who understands the importance of SEO but don’t know how to implement it. I now have a much better understanding. Thanks!


Maria Terentyeva

Менеджер по стратегиям и аналитике at Креативное digital-агентство DMCA

Thanks! I see now how to improve my projects and get a better result.

Course Features

  • Students 0 student
  • Max Students1000
  • Duration51 hour
  • Skill levelall
  • LanguageEnglish
  • Re-take course1000
  • Lesson 1 - Introduction to SEO
  • Lesson 2 - How Search Engines Work
  • Lesson 3 - Keyword Research
  • Lesson 4 - On Page Optimisation
  • Lesson 5 - Website Management & Optimisation
  • Lesson 6 - Off Page SEO
  • Lesson 7 - Planning a New Website
  • Lesson 8 - Market Your Optimised Website
  • Lesson 9 - Analytics & Measurement
  • Lesson 10 - What is Next Learning Path


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